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Where culture meets calling. Turning influence into legacy and culture into capital.

I help brands, founders, and creative entrepreneurs translate cultural insight into business impact—through strategic storytelling, media, tech, real estate, and purpose-driven ventures.

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About

ABOUT

Hi, I’m Daniela Santana —Agency founder, fractional consultant, and investor.

I help brands, founders, and creative entrepreneurs translate cultural insight into business impact—through strategic storytelling, entertainment partnerships, and purpose-driven ventures across media, tech, real estate, and talent.

My work lives at the intersection of culture, ownership, and innovation. I’ve built my career helping companies and creators stay ahead of the curve—developing talent strategies, media content, and culturally relevant ventures that resonate with modern audiences and deliver long-term value.
Whether I’m partnering with a brand on a campaign, helping bring a powerful story to life, building tech-enabled discovery tools, or consulting on real estate and ownership strategy—my mission remains the same:
To turn influence into legacy and culture into capital.

I currently lead Rise Agency Group, A SAG AFTRA Talent Agency, consult fractionally with purpose-driven brands, and build scalable ventures that connect culture with commerce.

Let’s connect if you’re building something meaningful, culturally aligned, and built to last.

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Services

AREAS OF FOCUS

Taking Your Business to
the Next Level

Fractional Consulting & Strategy

Partnering with brands, platforms, or individuals who need growth strategy, cultural insight, creator or talent strategy, and business clarity without the full-time hire.

Influencer Campaigns, Brand Partnerships
& TV & Film Casting Services

Helping brands authentically connect with diverse audiences through culturally rooted casting, campaign development, and influencer alignment.

Coaching, Digital Products & Tools

Practical resources for creators and founders—guides, templates, systems, and strategy prompts to help you grow, scale, and lead with purpose.

Investing & Real Estate

Focused on legacy-driven, community-centered property strategy.
From off-market investments to fire-damaged rebuilds and strategic flips, I work with investors, buyers, and real estate partners who want to build equity and impact.
Available for Joint Venture opportunities, legacy portfolio planning, and creative development consulting.

Built on Culture. Backed by Results.

200k

Hours of Live Content Powered Across Global Markets

18+

10k+

75M+

Years Driving Grown, Innovation, and Team Culture since 2006

Talent Casted, Hired & Developed across 7 industries 

Collective Audience Reached

5+

Continents Served via Global Expansion support & Strategy

Testimonials

TESTIMONIALS

"Working with Daniela changed how we approach influencer partnerships. She understood our brand DNA, matched us with the right creators, and helped us design campaigns that actually converted. The results spoke for themselves—our ROI doubled in one quarter."
Clients

OUR HAPPY CLIENTS

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Contact

CONTACT

Let’s Work Together

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